What You Don't Know About Google AdWords - Luck Counts So Much With PPC Advertising

All AdWords gurus will always tell you to optimize your AdWords account for maximum efficiency. I don't refuse that, but what they don't tell you is the fact that no mater how you optimize your account, if you don't have a little bit of luck, you will never sell any product.

PPC advertisement is a very competitive area as far as internet marketing is concerned. There are thousands new people entering in it every day. And the more people who start betting on a given keyword, the more expensive that keyword will become. Due to this, many people are finding it very difficult to make money with AdWords.

Some internet marketing gurus have found a soft spot here to exploit to their advantage, claiming that they can teach people how to optimize their AdWords account so they can start making money with it.

It is quite true that the more you optimize your AdWords account, the cheaper clicks you will get, but what you may not understand is that having cheap clicks is not any guarantee that you will be making any sells. That is what the PPC gurus will not tell you, they want to make you think that once you have high click though rates, then you have reached your optimization dreams.

Like it or not, PPC advertising depends so much on good luck. I usually say that about 35% or more of your success with PPC advertising can be directly linked to how lucky you are. That is the only reason that can explain the fact that I once started this new AdWords campaign. During the first 10 clicks, I incurred for that campaign, is made 3 sales! I left the same campaign running for 2 more months, incurring about 250 more clicks, but surprisingly did not make any more sale. So what actually happened? Why did I make 3 sales during my first 10 click and no sale for 250 more clicks?

That was a well optimized account but I just happened to be lucky during the fist 10 clicks then my luck seemed to vanish away.

Optimizing your AdWords account is good, but you should know that there is a great deal of luck that will determine if you will make some sells or not. Optimization alone will not do the trick for you.