Adobe and Facebook have just announced the launch of a new ActionScript 3 library for Facebook Platform, the platform will be used to create their own applications on the social network. This library will enable developers to use Flash technology to create and make applications more fun, but also to better monetize them.
Adobe Flash and Facebook, hand in hand to make this possible.
Flash technology applications in Facebook is not new, but this new feature (library) that Adobe has introduced in partnership with Facebook will provide an organized and official resource used by developers.
According to Josh Elman (Facebook Project Manager Platform) and Adrian Ludwig (Project Manager at Adobe Flash Product Marketing), this project began in November 2008. Until then, there were many bookstores Flash but none provided documentation worthy of the name. They decided to establish an official support, have rewritten the code of the library with all the public APIs, authentication, sessions ... In this way, developers can design their better integration between Flash and Facebook, and Facebook Connect.
In addition, this new library will better Flash monetize applications. Naturally, the Flash will be real opportunities for advertising (it is already), but new features will open up new avenues for advertisers to attract potential new customers, such as the website of Ben & Jerry, who uses Facebook Connect and Flash to bring users to vote for ice cream flavors and thus invite then to engage in a good discussion on their website.
Ben & Jerry Facebook Connect
Adrian and Josh have also mentioned how CNN had used Facebook to organize and Flash video of the inauguration of President Obama and enable people to transmit it to their friends, turning a simple video streaming video "social".
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